How to program amazon led badge
But the product was initially only available at Best Buy, and not set to ship on Amazon until March 20. Those were exactly the questions going through my head when I noticed the Amazon's Choice logo on the Jabra Elite 65t, a new fully wireless headphone that I had just reviewed for CNET - and quite liked. Is it a designation for which manufacturers can apply - or maybe even pay? And who, exactly, is making the "Choice": Is it bestowed from a bunch of in-house Amazon experts, or - like fellow technology behemoths Google and Facebook - does Amazon just deploy yet another algorithm, wherein a "good deal" is something that's in stock that you have a higher chance of buying, based on your purchase history? Preorder products with almost no customer reviews can receive the Amazon's Choice badge, though it's unclear why. But is "highly rated" based on user ratings, or does it aggregate external reviews, Rotten Tomatoes-style? And how is "well-priced" defined? That little black badge has migrated to Amazon's main site after starting as a way to streamline voice purchases from Amazon's Echo voice speaker back in 2015.īut what, exactly, does it mean? If you mouse over the Amazon's Choice badge on the company's site, the pop-up explanation is this: "Amazon's Choice recommends highly rated, well-priced products available to ship immediately." OK then. But that degree of choice can be overwhelming, too: If you're shopping for, say, wireless headphones, you've got over 3,000 models from which to choose.Īll things being equal, you might go for the one that has the "Amazon's Choice" label on it. The retailer is said to stock hundreds of millions of different products, with everything from fishing rods to dog food in its virtual aisles. One of Amazon's many great strengths is the sheer breadth of its inventory.